Creating Content – What Content Is and How to Create It

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content-is-king-1132258_640The foundation of any blog is content. You can create any type of content that fits your needs and your audience’s needs and interests. You can create video, audio or print content.

Print Content

When it comes to print content there are a number of options. You can write:

  • How to posts
  • Reviews
  • Lists
  • Tips
  • Pros & Cons
  • Fact pages

You can also create checklists, blueprints, worksheets or any number of other useful items.

Audio and Video Content

If writing isn’t your forte or if it doesn’t fit your blog’s purpose consider creating audio or video content. Interviews are great in both audio or video format. Additionally, you can create how to video posts. Video, if you’re comfortable in front of the camera, is actually a great way to create quick and relevant content. You can grab a Flip camera. Find a place with good lighting and hit record.

How Do You Come up With Content Ideas?

Creating consistently valuable and interesting posts can be quite a challenge. In fact, it may be the biggest challenge of owning a blog. Here are five creative ways to find content inspiration:

1. Read. Read magazines, blogs and industry magazines. Often just the headline on a magazine or newspaper can inspire a few blog ideas.

2. Social networking. If you participate on social networking, it’s a great way to promote your blog, pay attention to what other are saying. What information are they looking for? What problems do they have that you can solve or discuss on your blog? You can come up with some great content topics just by perusing social networking sites.

3. FAQs – what questions do you commonly get asked? These make for great blog posts.

If you don’t know, then ask your readers what they want to know.

Organizing Your Content

To organize your blog content there are many approaches. You can wing it. Or you can plan ahead. Planning ahead can save you a lot of headaches. Consider sitting down once a month and planning the month’s content. Call it a brainstorming session. Also consider carrying a notebook with you or some type of recording device? Content ideas will come to you at strange moments. If you have the means to capture the idea, you’ll save time and energy later.

Content is the most important part of your blog. Spend some time deciding what kind of content you want to create. Create a system of planning your content in advance. This will make it easy for you to sit down and write several blog posts at once. You can schedule them and then spend your time focusing on other tasks.

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